→ Pharma & consumer
    experience

→ EU passport,
    green card holder

→ Based in Brooklyn

→ Native Portuguese,
    Fluent English,
    Intermediate Spanish,
    Basic French,
    Brad-Pitt-in-Inglourious-
    Basterds Italian

→ LinkedIn

victormcfafonso@gmail.com

I fell in love with advertising when I was a kid. 
Growing up in Brazil in the 80s, it was hard not to love it.
Washington Olivetto, Nizan Guanaes, and Fabio Fernandes were my heroes.
They will always be.

I loved studying advertising in college. 
Making jokes. 
Writing bad headlines. 

I loved my first internship.
Getting paid in beer. 
Still writing bad headlines.

Loved my second internship.
Not getting paid at all, but learning from the best.
Writing better headlines.

I loved my first real job.
Finally getting paid.
I didn't feel like it was work. 
Even if I had to work 7 days a week.

I loved seeing my work out there.
My first print ad (a double spread for Visa).
My first OOH (a billboard for TIM).
My first TVC (a 30" for Fundação Cultural de Curitiba).

I loved being selected to represent Brazil at Cannes as a Young Lion.
Loved being promoted to creative director when I was only 27.
Loved being elected president of a creative club (CCPR).
Loved being named "Advertising Professional of the Year" by Colunistas-PR.
Love being a teacher and a mentor.
Love being ranked as one of the best creative directors by the One Club, the D&AD, and the Drum.

I loved being able to travel the world.
To work and live in different countries.

I not only love advertising, but I also love pharma advertising.
Maybe it's a chronic disease, who knows?
I can't help it.
I love how pharma can be intelligent, impactful, and yes, fun.
Love how every brief can be purpose-driven.
Love how the work can literally change lives.

Advertising isn't perfect. 
I've been working long enough to know that.

But in a world full of hate and anger, I think love can make a difference.

It certainly did for me.
It still does. 

I love advertising.

AREA 23 New York
Creative Director -SVP
2024-present

Creative Director -VP
2023-2024

VP, ACD
2020-2023

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FCB Lisbon
Creative Director
2015-2020

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Master
Creative Director
2008-2014

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AFRICA São Paulo
Copywriter
2006-2007

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Master Curitiba
Jr. Copywriter
2004-2005

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Leo Burnett São Paulo
Copy Intern
2004